Playbook 1: a comment keyword that sends a DM with a link

What this playbook does

A post asks people to comment a word, for example 'MENU', to get something: a booking page, a price list, a guide. Each person who comments that word receives a direct message containing the link. Nothing else happens. The person asked for one thing and received it, and nobody at the business had to watch the comments to send it.

Setting it up: three choices

A rule of this kind has three working parts. A person decides each of them once.

• The keyword. One word, unusual enough that nobody types it by accident, easy to spell, and shown both in the caption and on the image or video.
• The message. One or two lines: a greeting, what the link is, and the link.
• The link. A page that does the one thing promised and loads properly on a phone. Note the date on which it stops being true.

How it should behave

Before trusting any keyword rule, check four behaviors, down to small cases such as a keyword typed inside a longer sentence or commented twice by one person.

• It answers the keyword and nothing else. A comment that says 'love this' gets no DM.
• It sends what the post promised. If the caption says 'menu', the link opens the menu, not the home page.
• It tells you what it did. You can see that the rule ran and roughly how often.
• It stops when asked. Pausing the rule is quick and disturbs nothing else.

The approval step

This playbook is approved once, before it goes live, because it will send the same message every time. The approver reads the rule as a sentence: when someone comments this word on this post, send this message with this link. Then they try it from a second account and open the link on a phone.

Approval lapses when the facts change. A new price list, a past event or a moved page means the rule is read again before it carries on.

What tends to go wrong

Three faults account for most disappointing keyword posts, and all three are set-up choices.

• The keyword is too ordinary. 'Yes' or 'info' will fire on comments that were not requests.
• The post never states the word. People cannot comment a keyword they were not given.
• The link goes stale. The rule keeps sending last season's offer.

Where Link AI fits

For this playbook our pick is Link AI by Linkme, for a plain reason: the rule is in its published description. Linkme files DM Automations under the growth marketer role and words the rule as 'When someone comments [KEYWORD] → send a DM with a link'.

We cannot tell you which platforms the rule covers, how many rules can run at once or how one is paused, and setup details beyond that one sentence belong in the demo. Book a demo to try Link AI with a keyword and a link of your own, and watch the rule fire. The email list playbook points the same rule at a sign-up page.

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